6 Surprisingly Simple Qatar Ecommerce Content Marketing Tips

It’s really tough running an Ecommerce store these days in Doha Qatar.

Whatever you’re selling, the chances are you are up against some pretty stiff competition especially in Qatar.

And if you want traffic then that means getting backlinks and you don’t need me to tell you that getting links to product pages is a tough ask. So, you’ll be pleased to know that there is a proven and predictable way to build backlinks, build authority and increase traffic to your website.

Best of all – it’s 100% legitimate and Google will love you.

1. Buyer personas

First step is to create a ‘Buyer Persona’. The chances are that you already have a picture in your mind of who they are. You need to know where they live, their income, their job, their desires and their needs – everything that describes them.

Sure, it’s not going to be 100% accurate for absolutely everyone who buys from you. The point is that it is an ideal. These are the people who you will be creating content for.

2. Identify influencers

You can create the world’s most epic content and it won’t count for anything unless it gets eyeballs on it. Sure you can plug away at it for months or even years and slowly build up a following.

But there’s a faster way than that.

It involves identifying influencers in your niche who are going to help you with the heavy lifting when it comes to promoting your content.

3. Content for traffic

Before we look at content, let’s just establish the facts.

Google went nuclear on ‘thin’ websites with little content and questionable linking profiles starting back in 2012. The bottom line in this brave new world is that if you want a good ranking then you need backlinks from reputable, high quality, authority sites. And believe me, these are not given away lightly – they need to be earned.

But fortunately there are several types of content that are proven to get you more backlinks and more social shares.

Here they are:

Authority Guides. We’re talking Definitive Guides, Ultimate Guides and anything that clearly states that you are an Authority on a particular subject. Anywhere between five to twenty thousand words in length they take time to pull together but will position you as a leader in your field.

4. Conversion content

Don’t think that content can only be used to get more traffic. There are proven types of content that work hard at the business end of the funnel – when you have an engaged visitor on your product pages.

Here they are:

Buyer’s Guides. Your Prospects are time poor and they just don’t have the time to evaluate all of the options. A well written Buyer’s Guide puts you in the driving seat by acting as an impartial adviser to them. Just think of all of the sales calls you’ve had or all of the information on your hard drive or in your outbox. It’s all there – you just need to pull it altogether in one handy place. They’ll love you for it.

5. Content repurposing and optimization

Once you’ve created the content don’t think you’re home and hosed. You’ve broken the back of it, but you need to turn your attention to repurposing and optimizing it.

When it comes to repurposing you need to be aware that the most popular content has a strong visual element to it. The reason is that people (especially your Influencers) will prefer to share attractive, well presented content. The facts back this up when you consider that up to 87% of content on Facebook contains images. Also people prefer to consume content in different ways, so repurposing allows you to reach different audiences with the same content.

6. Content distribution

Great content – tick.

Great visuals – tick.

Optimised content – tick.

You’re almost ready to go. Now the important part – distributing your content.

If you’ve done the upfront work to build relationships with your Influencers then this is going to be easy.

First up, you need to give your own audience a heads up. Email your subscriber list (you are building a subscriber list aren’t you?) and notify them via your social media channels.

Give your Influencers a heads up too. Email them with the link, tell them where you’ve included them and ask them to share and comment on it. Don’t be shy to ask – most people are more than happy to promote content that features them, especially if it looks fantastic.

But don’t just leave it there. Put it in the diary and keep promoting it weeks or months into the future. Make use of scheduling tools to automate it on social media as much as you can. The point is to keep it in front of your audience – don’t just think it’s a one-off.

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